![]() ![]() Concurrently, as startups like Kits.AI,, Hooky, Voice-Swap, Supertone and Lingyin Engine hope to capture the AI voice model market, AI-generated beats and loops promise to upend production music libraries and the overall creation process. “Heart on My Sleeve” represents just one of many burgeoning areas of AI that can transform the music business in the future. The company is creating AI models to resurrect her voice and likeness for a controversial new biopic called EDITH to “further enhance the authenticity and emotional impact of the story,” according to a press release. WMG is now experimenting with the catalog of late French singer Édith Piaf. Ghostwriter’s manager previously said he also believes that artist estates and catalog owners could use AI voice models to market their music. After getting Korean American songwriter Kevin Woo to translate the lyrics and sing a Korean version, Hooky applied Lauv’s AI voice model to map Lauv’s signature sound over Woo’s. Lauv himself is also leaning into the new technology: In November, he partnered with AI voice startup Hooky - one of many startups in the space - to translate his new single, “Love U Like That,” into Korean. In a recent interview with Billboard, pop artist Lauv said he has seen that usage firsthand with one of his songwriter friends who was pitching a track to Nicki Minaj using AI. The AI-altered pitch records had been used as an internal reference for the writers to gauge if the track sounded appropriate for a particular singer while composing, and sometimes the records with the AI voice applied were also sent to the artist’s team in hopes that they would increase their chance of landing the song. This summer, Billboard reported that AI voice models were used to help writers pitch song ideas to artists. Songwriters and publishers have also started using AI voice technology. It lets fans use voice models of Charlie Puth, John Legend, Sia, T-Pain, Demi Lovato, Troye Sivan, Charli XCX, Alec Benjamin and Papoose with the approval of partners UMG and Warner Music Group (WMG). YouTube recently built on this same idea with the experimental program Dream Track. She also collaborated with TuneCore to allow fans to distribute their resulting songs to streaming services under the tag “GrimesAI” to distinguish it from her own catalog. Artist-producer Grimes took to X (formerly Twitter) after the release of “Heart on My Sleeve” to write, “I think it’s cool to be fused w a machine, and I like the idea of open sourcing all art.” Shortly after, she launched GrimesAI, a voice model trained on her recordings that lets fans shape-shift their voice into hers at the click of a button. ![]() Still, some artists consider Ghostwriter to be a revolutionary. Streaming services also voluntarily entered talks with the major labels to form a system so that labels can request takedowns for right of publicity concerns. Likely as a result of the song and other AI concerns, UMG general counsel/executive vp of business and legal affairs Jeffrey Harleston went to Capitol Hill to talk to the Senate Judiciary Committee in July, asking for a “federal right of publicity” to be created to help protect artists. The strength of this right varies from state to state, and at the time the song was released, there wasn’t a precedent for issuing takedown notices for these types of violations, like there is for copyright infringement claims. “Heart on My Sleeve” forced the industry to reckon with the limitations of existing “right of publicity” laws that protect artists from having their voices and likenesses commercially exploited without their authorization.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |